Open to senior brand and marketing roles · Sydney, hybrid or remote
I'm Andy Sutherland. For 18+ years I've helped CommBank, Qantas, GoDaddy, AMP and PetSure find the right strategy, make the work distinctive and get it into market.
Strategist. Creative thinker. Calm operator.
Strategy from a blank page. An Olympic campaign in six weeks. A brand built from almost nothing. Commercial growth at scale. Together they show the range, and the consistent thinking underneath it.
01 · Strategy and zero-to-one
AMP Bank GOSenior Brand Manager · 2024–25
As the first marketer on AMP's new digital bank, I shaped the audiences, CVPs, brand strategy, tone of voice and go-to-market foundations before the product existed.
02 · Brand and business growth
GoDaddy AustraliaSenior Marketing Manager · 2021
A lean team, an urgent brief and a brand repositioning to land. I led the award-winning integrated campaign from strategy through production, and the Australian Olympic Committee named it the Games’ most effective advertising.
03 · Hands-on brand building
GapOnly by PetSureSenior Marketing Manager · 2019–21
As the sole in-house marketer, I turned an early-stage product into a credible brand, partner proposition and go-to-market system that clinics and customers could understand immediately.
04 · Commercial growth at scale
Brandling · CommSecFounder · 2025–now
I built Brandling solo, with AI in daily production, then ran CommSec's brand, acquisition and social as its first major engagement, beating the FY26 acquisition target with cost per acquisition 30% under.
More selected work
Prefer to watch first? or the full playlist on YouTube ↗
My range is deliberate. It means the strategy survives contact with the work, and the work stays connected to the commercial problem.
Research, segmentation, positioning and customer propositions that turn complexity into a decision people can act on.
EvidenceAMP Bank GO's audience strategy and CVPs, authored before the product existed · a seven-figure budget increase approved at CommSec board level
Brand and creative strategy, campaigns, content and experiences built around one sharp idea. Trained designer, working writer.
Evidencethe D&AD-awarded Teleporter Adventures · a Cannes Lions shortlist · 2.15M organic views in 48 hours
Integrated delivery across teams, agencies and budgets, with practical AI workflows, quality gates and commercial accountability.
Evidence132% of CommSec's FY26 acquisition target at CPA 30% under · +25% brand and +7% business growth at GoDaddy AU
I do my best work where the business problem is complicated, the customer stakes are personal and the brand needs to earn trust.
That's taken me from banking and insurance to aviation, technology, pet health and businesses built from scratch. The categories change, but the job stays the same: make the complex clear, find the idea people will care about, and build the conditions for it to succeed.
I'm comfortable influencing executives, leading teams and agencies, and managing substantial budgets. I'm also trained in design, write copy and run Brandling with AI in daily production. Getting close to the work is how I keep the thinking sharp and the standard high.
Range, by design
“Rarely in your career do you recruit someone who masters their job function within months and very quickly becomes an asset to the company.”
Leigh Mellor · Chief Sales & Marketing Officer, PetSure
“Andy is a brand marketing specialist, that has a magic eye for detail, and creativity in abundance. She has made a solid impact in the Australian GoDaddy business, both on brand and business performance.”
Suzanne Mitchell · Global Digital Growth Leader, GoDaddy
“She is one of the hardest-working people I've ever met. When she sets her mind to something, she commits fully and consistently delivers at a high standard.”
Bret Bidenko · Digital Performance Manager, CommSec (reported to Andy)
“Andy was the driving force behind crafting our brand strategy for the AMP Bank launch, and she did it with style and flair. Her energy, vision, and talent made this program an absolute standout.”
Gabriella Svorcan · Senior Change Manager, AMP
“Andy is highly organised and an excellent operator who delivers with precision and reliability. I've learned a great deal from her and would highly recommend her to any team.”
Mia Grimaldi · Marketing Manager, CommSec
“Working with Andy for 2 years at Qantas was a massive highlight for me. Andy is professional, focused, a strategic-thinker and amazing mentor.”
Jacqui McKendrick · Cowes Bay Group, ex-Qantas
“I was always amazed at her capability to get things done. Andy is smart, focused under pressure and a good marketer. And, on top of all of that, she is a genuinely great person - all the time.”
Gerrit Walters · Head of Commercialisation, Qantas
“She is a delight to work with. Andy's smart, organized and provides clear guidance for her thoroughly-researched campaigns. A rare gem.”
Cate Barker · Senior Managing Editor, GoDaddy
“Rarely in your career do you recruit someone who masters their job function within months and very quickly becomes an asset to the company.”
Leigh Mellor · Chief Sales & Marketing Officer, PetSure
“Andy is a brand marketing specialist, that has a magic eye for detail, and creativity in abundance. She has made a solid impact in the Australian GoDaddy business, both on brand and business performance.”
Suzanne Mitchell · Global Digital Growth Leader, GoDaddy
“She is one of the hardest-working people I've ever met. When she sets her mind to something, she commits fully and consistently delivers at a high standard.”
Bret Bidenko · Digital Performance Manager, CommSec (reported to Andy)
“Andy was the driving force behind crafting our brand strategy for the AMP Bank launch, and she did it with style and flair. Her energy, vision, and talent made this program an absolute standout.”
Gabriella Svorcan · Senior Change Manager, AMP
“Andy is highly organised and an excellent operator who delivers with precision and reliability. I've learned a great deal from her and would highly recommend her to any team.”
Mia Grimaldi · Marketing Manager, CommSec
“Working with Andy for 2 years at Qantas was a massive highlight for me. Andy is professional, focused, a strategic-thinker and amazing mentor.”
Jacqui McKendrick · Cowes Bay Group, ex-Qantas
“I was always amazed at her capability to get things done. Andy is smart, focused under pressure and a good marketer. And, on top of all of that, she is a genuinely great person - all the time.”
Gerrit Walters · Head of Commercialisation, Qantas
“She is a delight to work with. Andy's smart, organized and provides clear guidance for her thoroughly-researched campaigns. A rare gem.”
Cate Barker · Senior Managing Editor, GoDaddy
Awards
Wood Pencil · The Teleporter Adventures · CommBank
Shortlist · When We Believe, We Can · CommBank
Inspiration Award for the Games’ most effective advertising · Dream It. Build It. · GoDaddy
Ad of the Year nomination · When We Believe, We Can · CommBank
Education
Bachelor of Marketing & PR
University of Notre Dame Australia, Fremantle
PR Unit Dux · top 10% of graduate classCert IV Graphic Design
Shillington College, Sydney
Scholarship winnerOpen to senior brand, marketing and creative strategy roles in Sydney and remote across Australia. The resume is one click and the references are on LinkedIn.
Consulting and productised brand services via Brandling
